At Imagine BrandLab, we believe every brand has a story waiting to be told and told well. Founded by a passionate creative who transitioned from engineering to storytelling, we’ve grown into a powerhouse of strategy, design, and production trusted by 7-figure businesses, entrepreneurs, and coaches worldwide.

We don’t follow trends — we create the kind of content people remember.

What Makes Us Different?

Recognized globally for delivering high-quality, high-impact creative work with 100% job success.

Strategy Meets Emotion

Our process fuses sharp strategy with deep storytelling to connect your message with your audience's heart.

Trusted by Global Clients

We've helped brands across industries craft powerful narratives and grow their presence — from first-timers to seasoned pros.

Creative-Led Production

From concept to final cut, we direct, shoot, and edit scroll-stopping content that sparks engagement and drives growth.

About me

I’m a multi-disciplinary creative director with 10+ years of experience in video editing, storytelling, branding, and team leadership. I’ve worked with over 50 brands across the U.S.A and MENA region, helping them grow through compelling content strategies, high-converting social media, and emotionally-driven video narratives. Whether it's directing documentary-style interviews, building content calendars, or launching viral ad campaigns, I bring clarity and strategy to every piece of creative. I lead a talented team of editors and designers, and I’m passionate about transforming raw ideas into meaningful brand experiences.

Experience

I graduated as an Electronics and Communication Engineer but it didn’t take long before I realized my true passion was in storytelling through video. I stepped off the conventional path and into the world of content creation, where I found my voice and purpose behind the camera and editing screen.

Over the years, I’ve worked with 7-figure businesses, entrepreneurs, and business coaches—helping them spread their message, build authority, and tell their stories in ways that actually connect. From emotionally-driven documentaries to scroll-stopping short-form content, I’ve built a career on making brands unforgettable.

Today, I’m proud to be ranked in the Top 10% of freelancers globally on Upwork with a 100% Job Success Score, trusted by clients around the world to lead creative direction, manage production teams, and turn ideas into impact.

Alaa Essam

Founder and Creative Director
Imagine BrandLab;